THE
PROCESS
Behind every successful Brand is a well-defined and strategized process.
At thought Crafted it is always results-driven.
01
RESEARCH
+INSPIRATION
To kick things off, we schedule a discovery phone call where we dive into the soul of you and your brand. After this, we sign a contract with 50% of the total deposit after which we start the first step of the process, where you complete a client questionnaire and together we will determine your target audience, core values, aesthetic and goals. Through those determinations, market research and visual inspiration we create a moodboard to serve as the foundation for your logo design & branding.
LOGO CONCEPTS
+IDENTITY DESIGN
During this phase, we work on developing your brand identity, including color palettes and font systems. At this time, you will choose the direction that you feel best fits your target audience and brand and we work through three rounds of refinement,
if necessary.
02
SHORTLIST
+FINALISE
At this point, you will have a primary and secondary logo, complete with a color palette and typography. A brand style guide and all essential file types will be shared with you.
03
04
BUILD
OUT
My branding package includes three collaterals.
Your new brand will be implemented into the
items of your choice. Two options are presented
for each item and one refinement round is included.
Additional items can be added via our ala carte option.
LAUNCH
Upon approval, and final 50% payment, we will share the files you need to launch your brandto the world. We can help you work with vendors and printers, to ensure your brand is reflected in all of your collateral and packaging materials. Your brand style guide will include brand research, recommended logo usage + clear space, custom color palette, typography selection, and hierarchy usage.
05
Ready to invest in your business and tell your brand story?
It's time you have a beautifully designed website and the knowledge of how to update and use it on your own.
WEBSITE DESIGN
Need a designer on-hand for a variety of projects throughout the month? This package means that your projects are prioritized and you get a discounted rate. Gotta love that!
DESIGNER-ON- A-TAP
Need a designer for one project in particular? This could include, but isn’t limited to: website, social media graphics, brochure, business card, magazine, banner, or apparel design.
A-LA-CARTE PROJECTS
